Brand Guide

Design

Colors

Island colors are calm, soothing and natural. We maintain a clean and light appearance everywhere, using our primary green color thoughtfully, avoiding an overly loud or intense look and feel.

Download Island color palette →

Primary colors

Primary_Brown 300

#F3EDE7
R: 243 G: 237 B: 231
C: 4 M: 5 Y: 7 K:0
PMS: 9285 C

Primary_Green 400

#76E0B0
R: 118 G: 224 B:176
C: 53 M: 0 Y: 43 K: 0
PMS: 353 C

Primary_Green 1000

#0A3322
R: 10 G: 51 B: 34
C: 90 M: 50 Y: 81 K: 67
PMS- 3435 C

Primary_Brown 600

#A39A93
R: 163 G: 154 B: 147
C: 36 M: 33 Y: 36 K: 12
PMS: WARM GRAY 6 C

Primary_Green 700

#247955
R: 36 G: 121 B: 85
C: 83 M: 29 Y: 74 K: 15
PMS: 7483 C

Primary_Brown 1000

#383838
R: 56 G: 56 B: 56
C: 69 M: 62 Y: 61 K: 54
PMS: BLACK 7 C

Secondary colors

Greens

Green is our leading color. But aside from the three primary shades, we also incorporate secondary hues when the need arises to create a vibrant spectrum.

#062116

#0E4730

#136342

#3B966F

#57B98E

#B4EFD4

#E5FBF1

Browns

Our preference for background colors or dark hues, when combined with green tones, will primarily consist of earthy shades.

#5B5855

#7A7570

#918A83

#BFB5AE

#DBD3CE

Greys

We mostly utilize gray tones in typography and as background colors.

#212121

#333333

#505050

#848484

#57B98E

#f2f2f2

#fafafa

#ffffff

Vibrant colors

We use these additional tones sparingly when there's a need to add subtle touches of color.

#E5BB33

#E9C249

#ECC95E

#F0D074

#F4D889

#F8DF9F

#FBE6B4

#FFEDCA

#D96D41

#DE7C54

#E48B67

#e99a7a

#EFAA8E

#F8DF9F

#F4B9A1

#FFD7C7

#1D5F9A

#3371A8

#4A84B7

#6096C5

#77A8D4

#8DBAE2

#A4CDF1

#BADFFF

#6C4AB4

#7C5CBF

#8C6EC9

#9C80D4

#AB93DF

#BBA5EA

#CBB7F4

#DBC9FF

Gradients

We use gentle gradients to create balanced backgrounds while maintaining harmony and symmetry. Note that these are for visual assets and backgrounds, not text. There are three gradient options:

← Logo

Typography →