Brand Guide

Design

Colors

Island colors are calm, soothing and natural. We maintain a clean and light appearance everywhere, using our primary green color thoughtfully, avoiding an overly loud or intense look and feel.

Download Island color palette →

Primary colors

Primary_Brown 300

#F3EDE7
R: 243 G: 237 B: 231
C: 4 M: 5 Y: 7 K:0
PMS: 9285 C

Primary_Green 400

#50E8A8
#50E8A8
R: 80 G: 232 B: 168
C: 55 M: 0 Y: 50 K: 0

Primary_Green 1000

#0A3322
R: 10 G: 51 B: 34
C: 90 M: 50 Y: 81 K: 67
PMS- 3435 C

Primary_Brown 600

#A39A93
R: 163 G: 154 B: 147
C: 36 M: 33 Y: 36 K: 12
PMS: WARM GRAY 6 C

Primary_Green 700

#1A8672
R: 26 G: 134 B: 114
C: 84 M: 26 Y: 63 K: 8

Primary_Brown 1000

#383838
R: 56 G: 56 B: 56
C: 69 M: 62 Y: 61 K: 54
PMS: BLACK 7 C

Secondary colors

Greens

Green is our leading color. But aside from the three primary shades, we also incorporate secondary hues when the need arises to create a vibrant spectrum.

#051714

#0F5040

#0F6651

#22A47D

#A1EAC9

#CDF4E2

#DFF4EB

Browns

Our preference for background colors or dark hues, when combined with green tones, will primarily consist of earthy shades.

#5B5855

#7A7570

#918A83

#BFB5AE

#DBD3CE

Greys

We mostly utilize gray tones in typography and as background colors.

#212121

#333333

#505050

#848484

#57B98E

#f2f2f2

#fafafa

#ffffff

Vibrant colors

We use these additional tones sparingly when there's a need to add subtle touches of color.

#E5BB33

#E9C249

#ECC95E

#F0D074

#F4D889

#F8DF9F

#FBE6B4

#FFEDCA

#D96D41

#DE7C54

#E48B67

#e99a7a

#EFAA8E

#F8DF9F

#F4B9A1

#FFD7C7

#1D5F9A

#3371A8

#4A84B7

#6096C5

#77A8D4

#8DBAE2

#A4CDF1

#BADFFF

#6C4AB4

#7C5CBF

#8C6EC9

#9C80D4

#AB93DF

#BBA5EA

#CBB7F4

#DBC9FF

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