Brand Guide
Island brand

Messaging

Welcome to work as it should be - Fast, fluid, and beautifully simple. Where security is everywhere, without being in the way. Island. Sometimes Changing One Thing Changes Everything.

Attributes

Innovation

We build for the world that will be, not for the one that was. we polish our expertise to provide a fresh view and modern approach

Mastery

We build for the world that will be, not for the one that was. we polish our expertise to provide a fresh view and modern approach

Simplicity

We build for the world that will be, not for the one that was. we polish our expertise to provide a fresh view and modern approach

Flexibility

We build for the world that will be, not for the one that was. we polish our expertise to provide a fresh view and modern approach

Serenity

We build for the world that will be, not for the one that was. we polish our expertise to provide a fresh view and modern approach

Perfection

We build for the world that will be, not for the one that was. we polish our expertise to provide a fresh view and modern approach

Messaging

Write how you speak

“Hi everyone”, not “Greetings contemporaries”

Use short, direct sentences

keep it simple and digestible. two short sentences not one long sentence.

Avoid unnecessary jargon

it comes off as inauthentic. (note: Getting technical and using jargon are two different things)

Show, don’t tell

Put readers in the situation itself instead of just describing it (e.g. “contractors lose days of work waiting for your managed device to arrive” vs. “contractors experience uncomfortable productivity setbacks”)

Aim to inspire

it’s bigger than security, it’s the ideal way to work. Keep that the main thing.

Don’t attack existing solutions

(we might have sold it to them) or consumer browsers (they rock and it’s not their fault)

Speak directly to our buyer

write in 2nd person, unless if it’s a corporate summary or formal publication

← Assets

Tone of voice →