Graphic Elements
The graphical elements within our brand language reflect the essence of Island - balanced, harmonious, understated, and natural. This is why we chose rounded shapes and organic effects that blend the digital and natural worlds, setting the scene for a relaxed and enjoyable viewing experience.
Grain Effect
We use the grain effect to add a natural, real-world look. It is noticeable, but only barely, appearing as a subtle accent to our visuals.
Background Shapes
We utilize organic shapes originating from the logo's circle – quarters, halves, and full circles – Use these as presentation backgrounds, in social posts, internal branding, and other marketing deliverables. Each graphic utilizes a maximum of two colors per frame: one for the background and one for the foreground.
Illustrative shapes
These are used for invitations, events, corporate gifts, and employer branding. Compositions are designed in a more illustrative way according to a specific theme or concept, but always remain abstract. In some cases. several colors from the color pallete are used in one frame.
Use cases
