Graphic Elements
The graphical elements within our brand language reflect the essence of Aylund - balanced, harmonious, natural, and elegant. This is why we have chosen organic shapes and effects that seamlessly intertwine, naturally supporting and elegantly highlighting our content.
Grain Effect
We use the grain effect in our visual assets to add a unique and natural feeling. Use this effect carefully, keep the grain subtle yet noticeable.
Background Shapes
We utilize organic shapes originating from the logo's circle – quarters, halves, and full circles – Use these as backgrounds for presentations, in social posts, internal branding, documents etc. employing a maximum of two colors per frame: one for the background and one for the foreground.
Illustrative shapes
Use these for invitations, social posts for events, employees branding etc. Compositions can be designed in a more illustrative way according to a specific theme or concept, but should always remain abstract. You may use several colors from the color pallete in one frame.
Use cases
