Illustration
Island’s illustration system is based on the conceptual metaphor of a Zen garden: A thoughtfully crafted, naturally elegant environment, where everything is exactly as it should be. Every element in our illustration system represents this logic, including the use of empty space, balance, symmetry, and minimalism - all to create an atmosphere of lightness, clarity and serenity.
Graphic logic
Every element in the composition is given a round, circular feel. This helps to create a feeling of unity and cohesiveness. Sharp angles are the exception, not the rule.
Realistic depiction
Complete abstraction
Simplification
Colors
The island illustration make use of the three major color groups - green, browns and grays. Orange, purple are used as accent colors in rare cases, occasionally accompanied by yellow and blue.
Green
Green is associated with trees, planets, and the natural world.
Brown
Brown is used to symbolize stone, earth, wood, and other natural surfaces.
Grey
Gray is used to represent material objects that are used in the corporate work environment.
Orange
Orange is used for flowers, autumn trees and other elements of the office/zen garden world.
But since orange often represents system warnings, we use it carefully, to avoid sending the wrong message.
Line weight
The lines used in the Island illustration system jump in series of 2. The thinnest being 2px and the thickest 20px. We love combining a very thick line with a very thin one, creating tension and interest.
